Our How we start History Claus and Søren had just finished high- school and with a combined experience of an empty bowl (as in zero!) they took on the world with an open mind. It was a fantastic adventure with quite a few surprises along the way, which could have probably been avoided with a bit more planning. Regardless, they both believed that this was the trip that laid the foundation of what Dymak is today: a transparent company without prejudice towards other cultures...but let’s get back to this a bit later. It all started with two young Danish guys, Claus and Søren backpacking through the world. Claus and Søren had just finished high- school and with a combined experience of an empty bowl (as in zero!) they took on the world with an open mind. It was a fantastic adventure with quite a few surprises along the way, which could have probably been avoided with a bit more planning. Regardless, they both believed that this was the trip that laid the foundation of what Dymak is today: a transparent company without prejudice towards other cultures...but let’s get back to this a bit later. It all started with two young Danish guys, Claus and Søren backpacking through the world.

The Team Fast tracking to the start again, Søren and Claus decided to go into business while travelling in Malaysia. Their friend, Keld Borup Kristiansen joined them and together they based their company on their dynamic view on life and on their surnames back then. They came up with the name Dymak by combining “dy” from dynamic, “m” from Madsen (Søren’s surname), “a” from Andersen (my previous surname) and “k” from Kristiansen (Keld’s surname). They still needed to come up with a business plan. After random tests on pillow-trade, sport event planning, exotic fruits etc., Søren and I decided that a more strategic approach could be handy, so we took a look at Danish core competences, which would neither require money (we had none) nor knowledge (we were low on fuel on this end also). We came out with Danish furniture and we managed to catch some good deals selling it to Malaysia.

We are now in 1999 and Søren ́s dad owned a plant nursery. They had long complained about the high prices on upgrades for his plants. They (well mostly Søren) took on the challenge and found a guy to help them solve their dad’s problem. His name was John and he was one of the biggest importers of florist articles in Holland. They became his agent in Denmark and for the first time since the kick-off 3 years back, they earned an average Danish salary. For the next 15 years they have won prizes as one of the fastest growing companies in Denmark and they have managed to create a competitive, international organization which today can be considered one of the market leaders within customized upgrades for flowers and plants. How we started